Appreciation that Makes an Impact
Muriel Staub, Senior Global Campaign Manager, Avaaz delivers an inspiring and motivating message to 50 women leaders in Sierra Leone. Avaaz funded A Girl At A Time to conduct a formal and grassroots campaign to ban FGM. A global petition garnered 500,000 signatures. Read the case study (on the Customer Discovery Pros website)
People Matter.
They Deserve Our Appreciation.
Appreciation Stories is an authentic video storytelling platform that helps organizations capture, edit, and share Living Impact Stories, at a fraction of the time and cost of traditional video production.
Who it's for
Demonstrate Impact. For Real Change.
Whether you are building a case for funders or preserving leadership wisdom for the next generation, you will love how easy it is to create Living Impact Stories that make a real difference.
Foundations
Build Capacity in Your Program Portfolio
Nonprofits want to communicate real impact to you. They need to learn skills to help their own communities. Authentic video storytelling is an important tool in their toolkit.
- Strengthen evaluation with authentic video stories that show impact.
- Coach and upskill stakeholders so they can use videos for reporting and fundraising.
- Share meaningful stories with your stakeholders.
- Benefit from a consistent process that saves time and resources.
Nonprofits and Charities
Use Visual Evidence for Greater Impact
Funders want proof. Boards want confidence. Donors want to feel the difference their gift made. Living Impact Stories demonstrate performance and show the benefits to real people.
- Demonstrate outcomes for grant reporting and evaluation
- Create compelling donor and stakeholder communications
- Build a sustainable in-house storytelling capability
- Reduce dependence on expensive video production
Business Leaders
Share Experience, Wisdom and Insights
Senior leaders carry decades of wisdom, values and hard-won experience. When they retire or move on, that knowledge walks out the door with them. Appreciation Stories gives your organization a simple, powerful way to capture Leadership Legacy Stories before they're gone.
- Preserve leadership philosophy, values and decision-making insights on video
- Create onboarding and culture resources that feel authentic and human
- Recognize outgoing leaders in a lasting, meaningful format
- Strengthen succession planning with real stories from real people
Why it works
Communicate Real Impact.
Use Authentic and Compelling Stories.
Every Appreciation Story is designed to be compelling and memorable.
Evaluate
Show your program's impact
A living story from a program participant / beneficiary is qualitative evidence that strengthens evaluations and grant reporting with far greater impact than data or numbers.
Communicate
Move donors and boards to act decisively.
A 2-minute video story shared in a board meeting or webinar does far more than a case study ever could: it creates immediacy with a real person's face, body language and voice / tone.
Sustainability
Build in-house capability
Volunteers and community stakeholders can own the video production process resulting in faster development and project ownership. Stories accumulate over time, creating a versatile archive of institutional memory and impact.
How it works
A workflow built to cut editing time by 50% or more
1
Record your impact story
Capture video on Zoom or in person. Our guided facilitation approach means cleaner footage from the start, with less cleanup required afterward.
2
Edit in the platform
Our streamlined editing interface is designed for non-editors. Trim, polish, and finalize in minutes, not hours. No production background required.
3
Share and Analyze
Distribute stories to donors, boards, or staff. Every story is organized and searchable, so your library grows rather than getting lost.
50%+
reduction in editing time
1–5 min
finished story length
Easy Workflow
Easy-to-use, on-demand coaching, guest editing, watermarks and more
What people say
What People are Saying
"Appreciation goes such a long way. It makes you feel seen, heard and valued."
— Alimatu Dimonekene MBE, A Girl At A Time, UK
"What the world needs now is love and appreciation. It's a beautiful idea that brings happiness to the giver and the receiver."
— Debra Rimmer, LCSW, Somerset, NJ
"Appreciation Stories gives me a way to tell people how much I value them, and share more positivity in my neighborhood and the world."
— Don Samoil, Director, Founder Institute, Philadelphia
"Such wonderful and touching memories!"
— Rev. Richard DeLorme, Vancouver
Ready to Experience the Platform?
Book a demo. We will walk through the platform, answer your questions and explore how Appreciation Stories can meet your needs.
